播客摘要：
来自澳大利亚墨尔本的著名临床验光师菲利普·郑（Philip Cheng），近视概况Facebook Group的多产贡献者，在实践中使我们经历了近视管理的曲折。菲利普（Philip）在三年前建立了格林菲尔德（Greenfield）独立实践，近乎专注于近视管理，在这个播客中，我们讨论了他如何实现并现在成功实践，他的大多数新患者都来自Word Word- 口或同事推荐。
从营销到室内通讯；从设备到椅子时间，菲利普（Philip）鼓励您自我教育，投射您的专业知识，促进品牌，尽早开始讨论，并积极主动安装和庆祝穿着隐形眼镜的孩子。We discuss the hot topic of axial length measurement in practice, of which Philip is a strong advocate – how it helps to assess risk and determine success – but also if you don’t have access, how to still offer your own expert myopia management service. Philip and I examine what makes Australia the apparent world leader in practitioner myopia management engagement. Finally we discuss setting treatment expectations; to set up the child, parent and your practice for ongoing success.
